Unit 4 Mind Maps Jen/Steph group

Technology development mind maps


Split the back page into three columns
COLUMN 1: SOCIAL MEDIA

 Stats on the popularity of social media in last 5 years

 What is viral marketing?

 What are the Pros and Cons? 
https://www.impactbnd.com/blog/the-advantages-of-viral-marketing
What do Viral Marketing campaigns look like? Names some examples and what they did

 https://smallbiztrends.com/2016/12/best-viral-campaigns-of-2016.html

 https://smallbiztrends.com/2013/10/best-viral-marketing-campaigns.html
COLUMN 2: ONLINE SHOPPING

 Stats about online shopping

 What things can businesses get to enable card payments at their shops?
How do some online businesses process online payments?
COLUMN 3: CUSTOMER SERVICES

 Back in the day how did we complain or ask questions about products we have bought?

 Get examples now of how businesses receive complaints or comments from customers?



HOMEWORK Amazon Case Study
Read the link below and create a blog post:
Explain what the technological developments are
Explain the risks/drawbacks of this development





https://uk.reuters.com/article/us-amazon-com-store/amazons-automated-grocery-store-of-the-future-opens-monday-idUKKBN1FA0RL?utm_source=applenews








Starbucks Case Study

Read the article below
Discuss how successfully Starbucks have responded to mobile payment technology developments
https://www.marketingweek.com/2015/10/30/how-starbucks-is-using-technology-to-boost-revenue


Add this under your amazon article post










 Brief says “Prepare an article (include images) which explains why businesses should review their IT.”
 


Introduction (mind map)


Generally explain the developments in tech in last 5 years 3-5 sentences

Explain the facts about social media, online shopping and contactless payment from your 3 columns




 
Brief Says “Identify what IT developments are new in Sales, Marketing, Customer Support, Finance discussing the advantages and disadvantages of each development
Explain how specific business case studies in each of these areas have responded to the changes in technology”
Sales/Marketing section
Use your marketing column

explain what viral marketing is

why this development is important for business


examples of successful viral marketing campaigns

The advantages and disadvantages of viral marketing


Use your online shopping column

explain how much shopping is done online

why a business should have an online presence

Explain the advantages and disadvantages of shopping online
Explain why online shopping may have negatively affected the ‘high street’http://www.growthbusiness.co.uk/death-of-the-high-street-is-it-time-for-retailers-to-throw-in-the-towel-2549711/
  
Add your amazon homework discussion to this section (P3)
  

Finance
Use your online shopping column
 
Explain what proportion of shopping is done via contactless/paypal or other electronic payment method
  
Explain some 2/3 software or hardware systems businesses can use to take card payment
https://www.mobiletransaction.org/izettle-review-uk/
  
Explain the advantages or disadvantages of each system
  
Starbucks Case Study notes here (P3)
  




Customer support
Using your column notes

 explain how we complained/got support

How we complain/get support now


picture examples from specific businesses of their customer support systems (P3)

Give advantages and disadvantages of customer support systems now

Using IT to make a business more efficient

You should use your notes you made on the Tuesdays lesson about the technology that has replaced human jobs
 
explain how we used to make things – use car manufacturing as an example of how technology has replaced the human element to car making
 
Explain three examples of how robots are now replacing humans in manual jobs you can use yours from the class activity or any of the ones below
 
 
Give advantages and disadvantages of replacing human processes with automated IT processes
 
Explain what could happen to a business if they chose not to respond to the developments happening in IT
 
 
 

Risk


Brief says “Explain how each business case study can manage the Risk associated with the technology development”
 
Use your padlet columns to explain

What are the Risks are for technology development in business?
How can we prevent or manage this Risk?








Made with Padlet

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